LCK League of Legends team ESC Ever announced its new sponsor, Genesis BBQ Chicken, earlier today at a press conference hosted by the Korea e-Sports Association (KeSPA). As part of this new sponsorship deal, ESC Ever has changed its brand name to “BBQ Olivers," and has a new team logo to match. The second part of the team's new name, "Oliver" is derived from the 100% virgin olive oil used in the frying oil for their sponsor's BBQ chicken.
This is a momentous occasion for ESC Ever, as this will be the team’s first big sponsorship since entering the LCK back in April 2016. BBQ Olivers’ head coach Kim Ga-ram was ecstatic about the new sponsorship, expressing his gratitude to his team’s new sponsors for providing a better environment for the team's players.
You can see the BBQ Olivers play in OGN’s LCK, which is slated to start on Jan. 17.
You can read the full press release translation on Liquid Legends here.
What is your opinion on the team’s new name? Let us know by commenting below or tweeting us @GAMURScom.
Article by Malcolm Abbas. Follow him on Twitter @SmashhLoL.
Photo via Genesis BBQ Chicken and KeSPA